In today’s digital landscape, a website is often the first interaction users have with a brand. To ensure a positive experience, the site must function smoothly and reliably, with minimal interruptions and optimal performance. Regular website monitoring plays a vital role in achieving this, allowing businesses to address issues proactively and prevent potential drops in traffic, user engagement, and search engine rankings. This article explores the importance of website monitoring and the types of monitoring that safeguard against performance-related traffic loss.